Design trends to blast off in 2018
With the New Year in full swing, we wanted to provide our very own outlook on trends to emerge in 2018.
Like fashion, design has its own emergence of styles, colours and statements throughout the year. It’s therefore extremely important for us to be aware of what is trending to ensure our clients are receiving the very best service.
Here’s what we think is in-store for 2018…
Although icons have been around for a great deal of time, we believe the use of creative designs and ideas are set to increase.
Designed icons are nothing new but we believe the actual use of icons in websites, collateral and other forms is due for an upgrade.
Websites such as flaticon provide designers the ability to buy ‘ready-made’ icons at the click of a button, saving a great deal of time and therefore becoming cost effective.
Why is it good to use icons you may think? With the increase of social media, we are becoming more and more comfortable with ‘micro-content’. What we mean by that is, we don’t want to see a great deal of text, we want to get the point and move on. Visually an icon does just that. The creation of a simple icon communicates content in less time than it takes to read the sentence.
Bold colours & gradients
It’s becoming more popular to use bold/clashing colours and we support it (as long as you’re in the right market and targeting the right audience).
With the trend of 2016/17 being simple, heavy white space and solid colours, we’ve transitioned into an era that supports the use of multiple colours and ‘in-your-face’ tactics.
Using otherwise avoided colours gives you the power of becoming eye catching; a luxury which is becoming even more difficult with the increase of online businesses.
Bringing back the 80’s
2016 gave us the year of the thrift shopper bringing back a huge emphasis on vintage styling. 2017 gave us the year of the hipster supporting beards, big glasses and a slight input of classic style, thanks to the booming series ‘Peaky Blinders’.
This year we believe will bring back the 80’s. Electric colours and groovy patterns supports our previous assumption of bold colours.
Most recently seen in the movie poster design for ‘Thor Ragnarok’ as well from the hit series ‘Stranger Things’ and it’s captivating opening sequence.
It’s no secret that videos and animations for marketing purposes are the clear winner showing clear proof of engagement over basic posting.
This demand is going to see a clear increase of videography and animation for not just 2018, additionally becoming more readily available and cost effective for smaller businesses.
We can see this development coming from last year’s trend of animated logo’s and gifs.
You may have guessed it, we can only assume with the advancements of technology and new features, we are bound to see a great deal of rebrands in 2018.
For brands created from as recently as 2013/14, are going to struggle to excel in the up and coming styles of 2018, simply due to the competitive intensity of potential design.
Do you have any predictions for 2018, we'd love to hear your thoughts? Leave a comment, we'd be keen to read your views.